Hey. I’m Emma.

I’m a lot of things: a writer, a runner, a music lover, a voracious reader, a pop culture nerd. But more than anything, I’m deeply curious about the human condition. 

I love asking the big questions: what motivates us, what inspires us, what makes us feel seen and understood.

That’s why I’ve spent most of my life entrenched in the world of stories. Copywriter cliche? Perhaps. But it stands true for a reason.

Work.

I’ve always been equally as obsessed with the “why” as the “what”. For me, the craft of writing good copy is just as important as the core human truths that drive it. 

All good creative starts with a razor-sharp insight. So, I dig into what makes people tick. It’s all about asking the right questions. 

The work that excites me the most? The stuff that’s layered with human truths. The big, the bold, the emotional, the inspirational.

But I’ll always find a way to bring that energy to everything I do, from a simple promo social post to an end-to-end integrated campaign. 

It’s in my DNA.