SickKids Mega Lottery is a key piece of the hospital’s fundraising efforts. But one thing sets it apart from monthly and one-time donations: donors have the chance to win a little (or big) something for themselves, too.

For the 2023 campaign, we produced digital banners and a radio spot to promote the Mega Lottery draw. We used the lottery’s 1 in 2 odds of winning as the hook—because with winning odds that good, there’s no luck needed.